Brilliant Ad Dove Soap
As a person, each of us spends time looking inside at ourselves and not always liking what we see. If we can only see ourselves as the world views us. Our lives would be happier. I would like to thank DOVE for producing such a profound video that made me think and feel before you tried [...]
What are you talking about? I won what?
Have you ever had one of those odd phone calls that you thought the conversation was headed in a certain direction… only to have to stop the conversation and ask, “what are you talking about?” I recently received a phone call from a dear friend in Gatlinburg TN. It was late on a Friday afternoon [...]
Tutorial – Tracking Email Signups with MailChimp and Google Analytics
This tutorial will show how to setup google analytics to track both newsletter confirmations and signups using mailchimp. First you need two pages created on your website. One page will track the initial newsletter submission, the second will track the actual number of confirmed opt-in email addresses. For this example we have created the following [...]
SEO is a “School of Thought” Process
“Lead Them Where You Want Them To Go” At it’s core Search Engine Optimization, SEO is a “School of Thought” process. This post has a unique, aquatic theme, so I hope you are ready to jump right in and get wet! “Lead them where you want them to go” is a phrase I coined in my [...]
Seeing SEO is Believing
The Key to finding the best KEYWORDS is having Vision When it comes to SEO, Search Engine Optimization, keyword strategy is one of the most difficult concepts to explain to the lay person. At Rich Benjamin & Associates, I have found the best way to bridge the gap between the Tech world and [...]
Why convert your static website to WordPress
Are the benefits of WordPress enough that a business owner would want to go through the trouble, headaches, and expense to convert a working website over to WordPress? The answers are surprising simple. “YES” If you have run a website for some time, you are already familiar with the disadvantages of static html pages. [...]
SEO Easy as Apple Pie
How to Make Gramdma’s Apple Pie from Scratch I love to share my knowledge of SEO and Social media in a “How to format” So this Christmas I thought I would share something very near and dear to me. I am sharing my Grandmothers Apple Pie Recipe. SEO – Website Management & Social Media Marketing [...]
SEO is the Recipe for Success
SEO is the Solution Making money has never been more important; proper Search Engine Optimization mixed with a digital marketing plan including customer search insights and a healthy portion of proper keyword strategy is our recipe for success at Rich Benjamin & Associates. Vendors know that the web holds the key to success; unfortunately the vast majorities of said vendors are un-educated in [...]
Is Your Website More Than it Should Be?
Need a SEO Tune-up ? At time and technology march on ask yourself, Does my website need a SEO (Search Engine Optimization) tune up? I love working to develop tactics and learn the latest facets of SEO and I feel it is incumbent upon me to also share my knowledge with all those who seek the [...]
Competition Beating you up?
Is your competition kicking your butt all over the internet? Are you being outranked in the search engines? Are you not well liked on social networks like Facebook and Twitter? We can help. Equip yourself with the tools to win the search engine and social networking war. Harness the power of WordPress and make your competitors regret ever buying a domain [...]
Search Engine Optimization – SEO Old School
Search Engine Optimization – SEO Old School What is on-page SEO (Search Engine Optimization) anyway? Simply put it is strategic creative copy-writing. Know your product. Know your keywords, why know your keywords? Because if you conduct your keyword search properly, it will not only illuminate what your clients are looking for, but it will also [...]
WordPress and Social Media
The internet is transforming into a completely new entity with social networking leading the way. Everyday in the news we see new ways that social networks have changed the lives of millions of people. If Facebook and Twitter were actual countries, they would be the third and fifth largest in the world. Can you business [...]
Gatlinburg Does it Right
Recently, I attended the “Gatlinburg Tennessee Tourism Summit” where each year cities roll out their marketing campaign for the coming year. I have been in advertising for many years; I have seen the Good, the Bad, and the Ugly when it comes to creativity. I would like to congratulate Gatlinburg TN for doing all the [...]
Creative Content is the “KEY WORD”
CONTENT & CONVERSATION Creating engaging, masterful, and exciting content is the Key Word to the SEO Puzzle. Unfortunately, it is probably the greatest challenge that is faced by today’s SEO (Search Engine Optimization)/Web specialists. As marketing professionals we have become accustomed to writing pointed sales pitchs… fit it all into a 15-second sound bite for a radio [...]
SEO – Who is Branding Who
What is SEO? For the lay person, SEO can be an intimidating term to say the least. Take a deep breath, grab a cup of coffee or tea, and we are going to get comfortable with the idea of change. We will realize that the term “SEO” is a brilliant marketing term. It was designed by techies with the goal [...]
Gatlinburg Space Needle
Recently, Rich Benjamin & Associates has taken on a new client, The Gatlinburg Space Needle. The product is one of the most iconic attractions in Gatlinburg, TN. However, as time goes on and new attractions and venues have been added to the ever expanding list of Things to do in the Smoky Mountains, visitors attention needs to be recaptured. [...]
Planted Links are a Trail of Bread Crumbs
Tonight I was reading an interesting enewsletter from my friends at SEOmoz about “Link Anatomy- Understanding the Value Of a Link” when I came across an imbedded link referring to the term “Google Bomb.” I had heard the term used in the past and was fairly certain as to its meaning. I followed this link to Wikipedia and [...]
If you can’t beat them, join them. If yo
If you can’t beat them, join them. If you can’t join them, out think them, then – BEAT THEM! The point is never give up…just think-think-think. Most solutions are just one thought away.
Some Red Flags Stand for (S) Strategy
(SEO) Search Engine Optimization has been a term that has galvanized the internet marketing community for the past several years. In layman’s terms, SEO is the strategy used to get a web site found and move it up the search rankings. Owners of companies go glassy-eyed for the most part when this term [...]
Make it easy for THEM to remember YOU!
Listen to youth, sometimes they do have the Answers. It’s easy to provide marketing, sales, and web site SEO advice when you are not emotionally vested. I have been building my own company for several months now and have been searching for a company name. As most owners, I thought “lets give it meaning, purpose, an identity of [...]