Thank you for your interest in my presentation at the 2011 Governors Conference on Tourism. Facebook, Twitter, blogs, microblogs, podcasts, and more: social networking now accounts for 22% of all time spent online in the United States! Obviously, social media holds huge potential for destinations and tourism businesses to build awareness and drive travel decisions. But to effective, it has to be part of a good plan. This seminar will outline the basics of developing such a plan and will look at the most successful methods in use in the travel industry. .