On June 13th 2012 I had the great pleasure of being invited to speak at the Memphis TN chapter of HSMAI (Hospitality Sales & Marketing Association International. I love to travel and speak to different regions of the country who share a passion for tourism. The ladies and gentlemen of this organization are some most professional and hospitable folks in Tennessee Tourism & Hospitality. I hope you enjoy the presentation, please feel free to download your own PDF copy by clicking HERE
During our time in the presentation we discussed that most P.O.S. (point of sale – programs) do not record nor segment nearly what is necessary to give a gimps into Website & Social Media ROI. I have spent years segmenting, measuring and tracking ROI whether it be online or traditional media i.e. Radio, TV, Billboards, Magazines, or any kind of print coupons.
To receive your free copy of this excel spreadsheet that you can customize, simply sign up for the Richest Web Newsletter at the top of this page.