On June 13th 2012 I had the great pleasure of being invited to speak at the Memphis TN chapter of HSMAI (Hospitality Sales & Marketing Association International. I love to travel and speak to different regions of the country who share a passion for tourism. The ladies and gentlemen of this organization are some most professional and hospitable folks in Tennessee Tourism & Hospitality. I hope you enjoy the presentation, please feel free to download your own PDF copy by clicking HERE
"If It Doesn't Pay It Doesn't Stay" – Track Everything!!!
During our time in the presentation we discussed that most P.O.S. (point of sale – programs) do not record nor segment nearly what is necessary to give a gimps into Website & Social Media ROI. I have spent years segmenting, measuring and tracking ROI whether it be online or traditional media i.e. Radio, TV, Billboards, Magazines, or any kind of print coupons.
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